Integrated Marketing Specialist

About the Position:

The Integrated Marketing Specialist supports Sungiven Foods Canada's marketing initiatives across brand, merchandising, store operations, and customer experience. This position works closely with cross-functional teams to help develop and execute marketing activities that are customer-focused, commercially relevant, and aligned with business needs in a fast-paced retail environment. The Integrated Marketing Specialist will report directly to the Head of Customer Relations & Project Management. The ideal candidate brings strong marketing sense, strategic and commercial thinking, hands-on execution capability, and the ability to collaborate effectively across functions. This role is suited for someone who can translate business objectives and consumer insights into clear marketing initiatives, compelling content, and coordinated in-store and digital experiences.

Key Responsibilities:

1. Strategy & Business Thinking

• Apply a growth mindset and stay current with changes in retail, consumer behaviour, and market trends.
• Use critical thinking to evaluate marketing priorities from the perspectives of business objectives, customer value, and ROI.
• Support the development of marketing strategies, project plans, execution timelines,
• and post-campaign reviews.
• Identify opportunities to improve campaign effectiveness, customer engagement, and overall marketing performance.

2. Integrated Marketing & Brand Capabilities

• Support and coordinate integrated marketing campaigns across brand, merchandising,
• store operations, e-commerce, and customer touchpoints.
• Develop and execute marketing initiatives that connect products, promotions, content and in-store customer experience.
• Create or support video content production, including filming, editing, creative development, and quality control.
• Communicate in a customer-focused way and translate consumer needs into relevant brand messages, campaign ideas, and store experiences.
• Support seasonal campaigns, product launches, promotional programs, and other key marketing initiatives.

3. Cross-Functional Collaboration & Project Execution

• Work closely with merchandising, operations, stores, e-commerce, and other internal teams to ensure smooth campaign execution.
• Communicate ideas clearly, coordinate project priorities, and help drive timely decisions and follow-through.
• Take ownership of assigned marketing projects from planning through execution and review.
• Share marketing knowledge, best practices, and insights to support continuous improvement within the team.
• Help strengthen marketing processes and improve consistency across brand and customer-facing activities.

Skills and Qualifications:

• 2–4 years of relevant experience in marketing, brand marketing, integrated marketing, retail marketing, or a related field preferred.
• Strong marketing sense, commercial awareness, and critical-thinking skills, with the ability to connect marketing decisions to customer value and business results.
• Experience planning and executing integrated marketing campaigns across multiple channels and cross-functional teams.
• Strong understanding of consumer behaviour and the ability to communicate in clear, customer-focused language.
• Hands-on video content capability, including filming and editing, or experience supporting and managing short-form video content.
• Strong organizational, project coordination, and cross-functional collaboration skills.
• Good written and verbal communication skills, with the ability to clearly present ideas and build alignment with internal stakeholders.
• Positive, proactive, collaborative, adaptable, and comfortable working in a fast-paced retail environment. Experience in grocery, food retail, lifestyle, or other customer-facing industries is an asset.
• Ability to balance strategic thinking with hands-on execution.
• Ability to speak conversational Mandarin or Cantonese is preferred.
• Eligible to work in Canada.

Applicants with a portfolio are encouraged to submit it with their application.
We thank all applicants in advance; however, we will only contact the candidates whose qualifications match closely to the job requirements.